• Email Copywriting

    Cold Email & Follow-up Sequences that Open Doors for Founders, CEOs & their Sales Teams

  • There’s this horrifying stat that sales teams only spend 35% of their time actively selling.

     

    The rest of a rep’s time is spent on data-entry, admin, and staring at a blank screen trying to figure out what to say in their outreach.

     

    While there’s no data on CEOs & Founders who sell – my guess is they spend even less time actively selling, given the 963 additional responsibilities they have competing for their attention.

     

    While I can’t help with the CRM updates and the admin…

     

    I can equip you and your team with emails that are ready to go, so you can add relevant customization, automate the rest, and spend more time with your prospects.

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  • Copywriting Packages

    Starter Package

    For finding messaging fit across 1-2 verticals or personas

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    What's Included:

    • 30-60 Minute Strategy Session: Consulting on Targeting, Messaging, Campaign strategy
    • (6) Value Proposition Messages so you can find the core message(s) that resonates best with your prospects
    • (2) Email Follow-up Framework
    • (8) Emails Total plus subject line and CTA variations
    • One round edits (Via Google Docs)

    Package Investment

    $3,500

    Pro Package

    For teams targeting multiple industries or personas

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    What's Included:

    • 60 Minute Strategy Session: Consulting on Targeting, Messaging, Campaign strategy
    • (4) Trigger-based Outreach Campaigns 3 emails each
    • (1) Core Fallback Campaign for when prospects don't fall into any of the triggers
    • One round edits (Via Google Docs)

    Package Investment

    $4,500

    Outreach Calendar

    A 3-month engagement to deliver all the triggers & campaigns your business needs for a full year of sending

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    What's Included:

    • (6) Value Proposition Messages w/ Follow-up framework, so you can find the core message(s) that resonates best with your prospects
    • (12) Core Trigger-based Outreach Campaigns to catch prospects the the right time to hear from your business
    • (4) Custom Trigger-based Outreach Campaigns to catch prospects the the right time to hear from your business
    • (4) Quarterly/Seasonal Campaigns because sometimes you need to prospect differently in January than you do in June.... Great for re-engagement campaigns
    • (2) Custom Use-Case Campaigns for specialty follow-ups, or niche prospecting
    • Set Deliverables Schedule
    • Private Slack Channel
    • Edits via Google Docs, Slack, and/or Live Zoom Call 

    Package Investment

    $24,000 

  • Types of Sequencing + Playbooks I work on:

     

     
    After a decade of doing this, I have a lot of sequencing approaches up my sleeve. Here's a small sampling:

     

    ✅ Video prospecting sequences and scripts

     

    ✅ Multi-channel sequences across LinkedIn, Email, and Voicemail

     

    ✅ Job role-based, “job to be done” sequencing

     

    ✅ Sequencing for Founders who sell

     

    ✅ Sequencing for Full-cycle Sales Reps

     

    ✅ Enterprise-to-Enterprise prospecting sequences

     

    ✅ Mid-market prospecting sequences

     

    ✅ “Dream 100” sequencing, built for personalization

     

    ✅ Trigger-based sequencing (funding, mergers, acquisitions, leadership changes)

     

    Have a special use-case in mind, or an approach you want to try (but don't see listed)? Drop me a line.

  • A handful of my clients' results...

    135 Meetings

    with Sales Qualified Leads, plus a total of 588 conversations started for a Bio-Medical Manufacturing & Consulting Firm.

    $5M in Pipeline

    and over 50 additional Sales Qualified Leads for an Amazon & eCommerce 3rd Party Logistics Solution.

    $1M in Pipeline

    closed within the first 60 days for a Remote Therapeutic Monitoring Solution... In addition to another 215 hot, Sales Qualified Leads.

    163 Conversations

    started with healthcare systems and providers for an innovative patient transportation solution.

    Double the Partnerships

    with volume-driving agencies for a category-leading web accessibility platform.

    118 Hot Leads

    and a total of 228 new conversations started for an AI-enhanced Purchasing and Procurement platform.

  • Who I work with

    I've had a long runway to write cold outreach for just about every B2B industry there is (and some more "B2C" type applications as well).

     

    I've written for startups, established SMBs, and multinational enterprise organizations.

     

    Today, I primarily work with Founders and CEOs who own the sales process in their organizations.

     

    While most of my clients are software, technology, or technology-enabled vendors selling products or product-based services, here’s a sampling of the industries I’ve written for:

    • Corporate Consulting & Change Management Firms
    • Saas Solutions
    • Healthcare Technology & Solutions
    • Gov-Tech
    • Non-profit Technology & Solutions
    • Enterprise Technology (Infrastructure & SaaS)
    • Corporate Wellness Programs
    • Recruiting
    • Corporate Housing
    • Executive Coaching & Leadership Training
    • Energy & Gas
    • Mortgage Brokers
    • Manufacturing and Logistics
    • Employee Benefits and Corporate Insurance
    • eCommerce Solutions
    • and more

     

    Pre-Requisites for Client Success

     

    I've seen a lot while writing for agencies and my own private clients over the years.

     

    And while some industries are tougher to crack than others, there are a handful of things that my most successful clients all have in common:

     

    ✴️ They're leaders in their market - not necessarily in size, but in vision and mindset

     

    ✴️ They understand their unique value to their market - and regardless of industry, know they’re not just another commodity vendor

     

    ✴️ They know the common “gaps” in their market - and how their solution fills them to delivers success to their clients

     

    ✴️ They believe that their solution is a game-changer for their clients - and are committed to that level of excellence

     

    If that sounds like you -- I'd love to chat about your campaigns.

     

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